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China’s E-Sports Hotel Chain Yu Yue Successfully Completes DRO Issuances

[MACAO – April 10, 2024] Five stores under China’s hotel chain brand Yu Yue Electronic Sports Hotel (Brand Code: SHYY) successfully raised RMB 1.114 million by listing Daily Revenue Obligations (DROs) with a contract period of 3 years on MCEX. The subscribers to the five DROs included Panthera and other financial institutions.   

Founded in 2020, Yu Yue Electronic Sports Hotel, which empowers traditional hotel chains with E-Sports, is positioned as “Mid-range Hotel Quality + High-end E-Sports Experience”, and has already covered 11 cities such as Shanghai, Guangzhou, Nanchang, and three regions in East, South and Central China, with a membership of one million. 

MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.

For details of DROs, visit the MAP for more information:

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About Micro Connect

Micro Connect connects global capital with small businesses. Officially launched on August 3, 2023, Micro Connect Macao Financial Assets Exchange (MCEX) is a global exchange platform for the revenue-sharing asset class and represents Macao’s new endeavor to promote the development of innovative finance and Micro Connect’s mission to provide micro and small businesses with access to sustainable and affordable funding. As of the end of February 2024, more than 12,000 micro and small businesses had raised nearly RMB 4.3 billion from global investors through the platform.

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