[MACAO – May 6, 2024] Two stores under the top Hunan cuisine brand Lv Cao Di (Brand Code: LVCX) successfully raised RMB 1.365 million by listing five Daily Revenue Obligation (DRO) with an average contract period of 31.2 months on MCEX. The subscribers to the DRO included Panthera Fund, Oriental Patron Securities Limited and other financial institutions.
Founded in 1999, Lv Cao Di specializes in Hunan home-style cuisine and introduced the “transparent kitchen” restaurant model. Its management team, with 24 years of experience, oversees 52 chain stores in the cities of Changsha and Hengyang, all located in large shopping malls.
MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.
For details of DROs, visit the MAP for more information: https://mt.microconnect.cc
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About Micro Connect
Founded in 2021, Micro Connect is a technology and exchange platform that connects global capital with small local businesses using a new proprietary asset class – Daily Revenue Obligations (DROs). Through its Micro Connect (Macao) Financial Assets Exchange (MCEX), the world’s first licensed exchange for daily-revenue-based financing, global investors have deployed over US$ 600 million to more than 12,000 micro and small businesses in the food & beverage, retail, services, and culture & sports industries across over 280 cities in Greater China.
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