[MACAO – June 28, 2024] Forty-nine stores under Mr. JUDY (Brand Code: JUDY) successfully raised RMB 6.126 million by listing two Daily Revenue Obligations (DRO) with an average contract period of 28 months on MCEX. The subscribers to the DROs included market-oriented investors, investment institutions, and financial institutions, such as Oriental Patron Securities Limited.
Since its inception, Mr. JUDY has been committed to providing high-quality scalp and hair care services, emphasizing a relaxed and enjoyable beautification experience. Through word-of-mouth and efficient online operations, Mr. JUDY has expanded to over 300 stores in more than 12 first-tier cities in China, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Hangzhou, and has millions of high-net-worth active members. In the first half of 2024, Mr. JUDY focused on biomedical and technological hair care as new development priorities. The brand’s slogan was also upgraded from “Effortless Beauty” to “Healthy Beauty.” These initiatives represent further advancements in the hair care industry, leading the way in innovative hair care technology and bringing new solutions to industry transformation.
MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.
For details of DROs, visit the MAP for more information: https://mt.microconnect.cc
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About Micro Connect
Founded in 2021, Micro Connect is a technology and exchange platform that connects global capital with small local businesses using a new proprietary asset class – Daily Revenue Obligations (DROs). Through its Micro Connect (Macao) Financial Assets Exchange (MCEX), the world’s first licensed exchange for daily-revenue-based financing, global investors have deployed over US$ 600 million to more than 12,000 micro and small businesses in the food & beverage, retail, services, and culture & sports industries across over 280 cities in Greater China.
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