[MACAO – May 20, 2024] Two stores under the leading water bottle brand BOTTLED JOY (Brand Code: dddd) successfully raised RMB 1 million by listing two Daily Revenue Obligations (DROs) with a contract period of 180 days on MCEX. The OP OpenGMV E-Commerce & Advertising Fund subscribed to the DROs.
Established 18 years ago, BOTTLED JOY has been a pioneer in the water bottle industry and was awarded the title of “2022 Forbes China New Brand Top 100.” In 2023, its flagship store became the most popular store on Tmall and was rated as one of the “Top 30 Popular New Brands on Tmall.” Leveraging its product strength and brand awareness, BOTTLED JOY has transformed from an OEM water bottle manufacturer into a leading innovative company with its own brand.
MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.
For details of DROs, visit the MAP for more information: https://mt.microconnect.cc
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About Micro Connect
Founded in 2021, Micro Connect is a technology and exchange platform that connects global capital with small local businesses using a new proprietary asset class – Daily Revenue Obligations (DROs). Through its Micro Connect (Macao) Financial Assets Exchange (MCEX), the world’s first licensed exchange for daily-revenue-based financing, global investors have deployed over US$ 600 million to more than 12,000 micro and small businesses in the food & beverage, retail, services, and culture & sports industries across over 280 cities in Greater China.
For more information, please visit www.microconnect.com and follow on LinkedIn: Micro Connect | 滴灌通, and WeChat: 滴灌通Micro Connect.
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