[MACAO – April 30, 2024] One store under the hot dry noodle brand Cai Lin Ji (Brand Code: CLJJ) successfully raised RMB 436,000 by listing a Daily Revenue Obligations (DRO) with an average contract period of 35.1 months on MCEX. The subscribers to the DRO included Panthera Fund, Oriental Patron Securities Limited and other financial institutions.
Established in 1928, Cai Lin Ji is a century-old hot dry noodle brand in Wuhan, recognized for its craftsmanship listed as Hubei Province’s Intangible Cultural Heritage. Today, it boasts over 300 stores across the country.
MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.
For details of DROs, visit the MAP for more information: https://mt.microconnect.cc
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About Micro Connect
Founded in 2021, Micro Connect is a technology and exchange platform that connects global capital with small local businesses using a new proprietary asset class – Daily Revenue Obligations (DROs). Through its Micro Connect (Macao) Financial Assets Exchange (MCEX), the world’s first licensed exchange for daily-revenue-based financing, global investors have deployed over US$ 600 million to more than 12,000 micro and small businesses in the food & beverage, retail, services, and culture & sports industries across over 280 cities in Greater China.
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