[MACAO – April 9, 2024] One store under China’s bakery brand Shengjinghong (Brand Code: SJHD) successfully raised RMB 0.811 million by listing a Daily Revenue Obligation (DRO) with a contract period of 55 months on MCEX. The subscribers to the DRO included Panthera Fund and other financial institutions.
Shengjinghong’s first store opened in 2019, and it has since expanded to 23 locations. Its offerings include two series: “Ruyi Shengjinghong Dim Sum Bureau” and “Global Snail World Bread,” with stores in cities like Shenyang, Changchun, and Shenzhen.
MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.
For details of DROs, visit the MAP for more information: https://mt.microconnect.cc
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About Micro Connect
Micro Connect connects global capital with small businesses. Officially launched on August 3, 2023, Micro Connect Macao Financial Assets Exchange (MCEX) is a global exchange platform for the revenue-sharing asset class and represents Macao’s new endeavor to promote the development of innovative finance and Micro Connect’s mission to provide micro and small businesses with access to sustainable and affordable funding. As of the end of February 2024, more than 12,000 micro and small businesses had raised nearly RMB 4.3 billion from global investors through the platform.
For more information, please visit www.microconnect.com and follow on LinkedIn: Micro Connect | 滴灌通, and WeChat: 滴灌通Micro Connect.
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